How to Really Drive Brand Value

The way to manage and grow a business is changing. Leaders are being challenged to create long term sustainable growth in a world that is uncertain, chaotic and ambiguous. This requires new ways of thinking and doing. In this world there is one key asset that leaders need to think differently about, their BRAND.  

This webinar will outline how you can achieve new growth opportunities through managing your brand differently and moving to a Total Brand Value (TBV) approach to drive growth and become a fit for purpose organisation for the future. 

The TBV Approach is a framework for thinking and doing and will enable you to evolve your business with clarity and confidence.  Find out how this Total Brand Value system helps you clarify your growth strategy and then drives real focus and prioritisation of activity which increases efficiency and effectiveness.  We show how to use the system to create cross department alignment and collaboration which can be such an important driver of high performance in the marketplace.

We will outline briefly the full system and then focus in on our “core strategic goal” tool which clarifies which of the 6 ways to grow you will pursue and then walk through the incredibly simple clear and impactful “Integrated Activity Panning “ system resulting with a plan on a page for your customers and one for your consumers.  

Join us to get an understanding of how you can have a real impact on your performance by seeing how you manage your brand differently.  

The hour long virtual event will be led by the Co- founders Brian Crean and Andy Gibson and Snr partner Damian Devaney who are all leading advisors on strategic business growth and have driven growth strategies for organisations such as Diageo, Smurfit Kappa, Walgreens Boots Alliance, SABMiller, Coca-Cola, O2, and Bacardi . The webinar will include a presentation and will be followed by a Q&A